We deliver a complete line of firelighter ignition products
with the highest standard of quality, safety and environmental sustainability.

Andrew Price



Andrew Price became involved in the Firelighter Industry in 1982. In 1997 he was appointed Managing Director of UK based Tiger Tim Products Limited. By 2006, having built annual sales to over $17 million, Mr. Price and two colleagues bought Tiger Tim. Since then revenues have increased to over $34 million, making it the largest firelighter manufacturer worldwide, with over 87% of its production being exported.

Andrew and his team achieved these results through the development of new innovations that meet consumer demand for products with greater safety, functionality and convenience while having a lower environmental impact. Much of his focus has been on renewable bio-based products, which are safer and a sustainable alternative to petroleum based firelighters.

Andrew has a proven record of growing the private label sector. Research shows that branded ignition products are not destination products whereas private label is believed to offer better value and reassurance to customers. Since retiring from the UK business in March 2012 Mr. Price has been implementing his proven strategy to introduce these products to the North American market place. To this end A+A Price Sales and Marketing Inc. is operating out of Vancouver, British Columbia; Kitchener, Ontario and Santa Monica, California.

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Debra Elliot


Vice President, Corporate Relations

Debra Elliott is an award-winning leader in socially conscious business. Debra played a key role as business consultant with Renewal Partners Social Investment Fund, where she brought new businesses into the fund and worked with the CEOs to achieve their financial and social goals. She was also pivotal in building awareness and acceptance of Renewal Partners in the socially responsible investment and business community. She was also the President of Real Assets, Canada’s first socially responsible investment management firm. Prior to working in socially responsible investment Debra was the co-founder of SPUD.com, North America’s leading organic food delivery service. Before launching SPUD she spent seven years with The Body Shop Canada in senior roles, increasing profits in key locations by implementing innovative ideas and sound business practices. Debra co-founded and was Board Chair of Canadian Business for Social Responsibility, a business led non-profit that provides its members with customized advisory services to enhance social, environmental and financial performance. She is the recipient of the Ethics in Action award and Business in Vancouver’s Top 40 under 40 award.

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